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The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First Time

Writer's picture: Paula WhitePaula White

Michael Jordan Made $150M+ Just From Nike Last Year


The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First Time

Michael Jordan's competitiveness is unmatched. He never entered any contest without the absolute conviction that he would end up winning, and when he couldn't get the W, you know he would try harder next time to make sure that didn't happen again. Whatever he did, MJ was ready to give his everything and get the maximum benefit from it.

The biggest example of that was his basketball career. Still, even after he left the court for good, MJ started getting involved in new areas, always trying to get some victories. Whether it is his fishing boat, his NASCAR team, or the Charlotte Hornets, MJ is constantly trying to add more wins to his already impressive resume.


However, one of his biggest wins didn't happen on a court, a race track, or on his boat. The Jordan Brand was a big gamble for MJ and Nike, who see him as a big figure for the future. In the beginning, they weren't that popular, and it wasn't until Jordan arrived that the sales went up.


The Jordan sneakers are iconic now, making Jordan a lot of money. In the past year, the brand made over $5 billion for the first time ever, which meant His Airness would get a huge check. Joe Pompliano recently took to Twitter to explain how impactful Jordan was for this.



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